Our
goal for the Uncle Yammy’s marketing plan is to get 12,000 consumers buying the Uncle Yammy’s
brand and through this process we collect contact information allowing us to communicate
directly with most of our retail customers. I will publish exactly how we
accomplish this goal so you can duplicate the same program for your brand.
Four weeks
into our marketing plan for Uncle Yammy’s sauces and rubs we have accomplished
the following:
1. We are receiving phone calls from
regular consumers because on one of the videos we gave our phone number.
2. Out of stocks are in every store
because the sales have increased and the automated ordering program has not
reacted by ordering more inventory (yet).
3. We have received calls/e-mails from
several retail chains not stocking our brand asking for information. Why?
Because consumers are asking for our brand in their store!
Retail sales after three weeks are now at a level that took 12 years to get in
our best market.
My
next blog post will be about a very inexpensive marketing tool we are using to
stay in touch with future customers. Sign up (top of page on right) to get
e-mail alerts each time I make a new post to this blog.
Want to see
our TV spots? Click the links below.
60 second
spot
8 minute video
14 Minute video
http://www.youtube.com/watch?v=eZwXQ-Unw1I&feature=youtu.beContact me if you have any questions: tom.price@earthlink.net or 919 349 7874
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