Greeting Card market is changing

If there was ever a time that manufacturers and retailers should have a highly-precise idea of what their shoppers are thinking, that time is now.

According to Symphony IRI’s Q2 2012 Market Pulse survey, 51 percent of consumers believe they have made significant changes in the past six months to save money, and 38 percent feel their financial situation has deteriorated during the past year.

As shoppers continue to exhibit concern about the economy and their personal situations, a large group continues to shop frugally. And, “shop frugally” means not just what they buy, but where they buy and how often they buy. Of equal importance is the fact that how consumers approach the notion of “shop frugally” is a moving target. Indeed, it seems that how consumers view frugality is changing on a day-to-day basis.

Adding to an already-complex market environment, the competitive landscape within the consumer products industry is changing at a rapid pace. The Internet is playing a rapidly increasing role in the consumer products purchase process. Retailers across channels are toying with their business models, testing new assortments, new store layouts and, sometimes, completely new store formats. Talk about a whirlwind environment. 

Greeting cards have been sold in all types of retail stores. The internet and advancement in printing technology is changing this business.  Send Out Cards offers consumers a less expensive top quality stock or custom made card that is mailed for them. See how this system works by watching the video at the link below.

http://www.sendoutcards.com/107314